48%

Don't know how to use AI effectively

63%

Don't see AI as relevant to their work

25%

Of AI projects actually deliver ROI

I spot patterns across AI, business, and culture—then I experiment.

Here's what I'm learning.

15+ years in marketing and advertising. Early adopter who connects AI, business, and culture.

Award-winning marketer (Future Media 100, Global Innovation winner).

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Latest Thinking

Current Experiments

I learn by building. Here are some things I'm testing.

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givemetheball.com

Women's sports + leadership platform. Live scores, newsletters, built with AI.

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Fancy Lazy Travel

3K+ Instagram followers. Testing ad strategies in real-time.

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The Daily AI

Intelligence on AI, business, markets, and culture. Coming soon.

📰 The Daily AI

Intelligence on AI, business, markets, and culture. The patterns that matter.

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