48%

Don't know how to use AI effectively

52%

Don't see AI as relevant to their work

15%

Of AI projects actually deliver ROI

Learn from someone building AI products daily—not just talking about them.

Here's what I'm discovering.

15+ years in marketing and advertising. Early adopter who connects AI, business, and culture. Now shipping AI products and discovering what actually works through systematic experimentation.

Award-winning marketer (Future Media 100, Global Innovation winner).

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What Nobody Tells You About AI

The real barriers to AI adoption—and the hard truths I've learned building products and working at enterprise scale.

Why do 85% of AI projects fail?

Companies jump to implementation without understanding where AI adds genuine value vs. where it's just hype. They don't design for AI's unpredictability, and they don't know what "scalable AI product" actually means beyond the pilot.

Most failures happen before you write a single line of code.

What friction is everyone ignoring?

I've documented 10+ fundamental friction points in human-AI collaboration: vague revision requests, content approval gaps, invisible time constraints, shifting motivations. These aren't bugs—they're infrastructure gaps.

Nobody's building the collaboration layer. That's the opportunity.

Where does AI actually fail?

Built 5+ products. AI struggles with factual accuracy, multi-step reasoning, consistency over time, and nuanced context. The gap between demos and production is massive.

Know the limits before you build. It'll save you months.

Latest Thinking

Live Products

I learn by building. Each product taught me something different about what AI can actually do, where it falls short, and what users genuinely need vs. what sounds impressive.

Cosmic MASH screenshot
Cosmic MASH →

AI-powered fortune-telling game. The challenge: making AI feel magical without feeling robotic. Discovered that users want transparency AND mysticism—they know it's AI, but they want to believe in the vibe.

Big Scream Energy screenshot
Big Scream Energy →

Cathartic screaming app with Lisa Frank chaos. The surprise: AI is genuinely good at empathy when you design for it. The trick is making encouragement feel real, not performative—harder than it sounds.

SoftWitch screenshot
SoftWitch →

Millennial witchcraft platform—"magic for people who want the vibes, not the rules." Building this taught me: sophisticated personalization doesn't have to feel complicated to users. Make the AI invisible where it matters, magical where it counts.